International model turned fashion designer Jelena Jakovljević Bin Drai has unveiled her Spring/Summer 2014 collection, solidifying Duchess by Jelena as the luxury label of choice for the UAE’s stylish elite.
Established in 2012, Duchess by Jelena is fast becoming the luxury label of choice for the UAE’s stylish elite. Founded by former Miss Yugoslavia and international model, Jelena Jakovljević Bin Drai, this season’s collection pays homage to her love of architecture, taking influence from the city’s towering skyline.
The iconic vision of Dubai’s skyscrapers offers a lineal influence to the collection, with a focus on embellished lines flowing through fabrics and elongated silhouettes. Corset-like elements further amplify the structural theme, with tactical detailing toughening up feminine cuts.